Solutions for Marketers
Leverage the power of Edelweiss to promote your titles to the largest audience of book professionals.
Now taking reservations for 2024! View our Promotions Kit for options and pricing.
Listen to Edelweiss' Director of Sales and Marketing discuss our promotional offerings from now through 2024 and answer your questions.
Edelweiss Is the Place Professional Book People Come To Make Decisions
Edelweiss is the place for over 200,000 book professionals to market, sell, discover, and order new book titles. Whether you want to push an upcoming release, bestseller, reprint, sale, or giveaway, there are a number of ways to promote your titles to the right audience at the right time.
To reserve, contact firstname.lastname@example.org.
All content must adhere to our advertising and cancellation policy.
Media or agency professionals
Reviewers, readers, or other book lovers
Booksellers, including 5,000+ verified B&N employees and 7,900+ verified ABA store employees
Weekly Greeting Newsletter
The Weekly Greeting goes out to our largest list of over 100,000+ Edelweiss users in the US, Canada, and Australia. This visually stunning newsletter boasts open rates of 35-40%! Make your titles or events stand out in this newsletter with these promotional options:
Monthly Bookseller & Librarian Newsletters
These two monthly newsletters to librarians and booksellers include relevant product updates, training tips, upcoming events, and other news specific to user type. Three banners are available for purchase in the Bookseller newsletter and two banners are available for purchase in the Librarian newsletter.
Targeted Community Newsletters
Reach readers and buyers of specific genres (i.e. Fiction, YA Romance) or book professional groups (i.e. ABA members/IndieNext, public librarians/LibraryReads, B&N employees) by promoting your titles to Edelweiss user communities. These newsletters engage readers by highlighting new titles, conversations, collaborative lists, and events happening within the Edelweiss community. These newsletters have an average open rate of 35-40% and have multiple promotional options:
Prices vary based on Community size.
Edelweiss Book Lists
The purpose of the Edelweiss Book Lists Project is to gather titles around designated themes and awareness months to share with booksellers and librarians. Publishers can submit up to two titles for free to each list. Learn more about upcoming calls for submissions here.
If you are interested in advertising to the UK market, please email email@example.com.
Receive important updates and special deals to help promote your titles by subscribing to our Publisher Marketing Newsletter.