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Solutions for Marketers

Leverage the power of Edelweiss to promote your titles to the largest audience of book professionals.



Booksellers, including 3000+ verified B&N employees






Media or agency professionals


Reviewers, readers, or other book lovers

Get the word out about your titles to generate more buzz and sales

Edelweiss is the place for over 200,000 book professionals to market, sell, discover, and order new book titles. Whether you want to push an upcoming release, bestseller, reprint, sale, or giveaway, there are a number of ways to promote your titles to the right audience at the right time.

Reserve Edelweiss promotional opportunities by clicking on the Promote button underneath your title listing on Edelweiss.

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Don't see the Promote icon? Contact us at

Receive important updates and special deals to help promote your titles by subscribing to our Publisher Marketing Newsletter.

All content must adhere to our advertising and cancellation policy.

Edelweiss Review Copy Module

Review copies are a powerful way to generate buzz, reviews, and orders! Edelweiss allows you to manage digital and audio formats in one place in an affordable, effective way. 

Title Banner Inserts

Title banner inserts are banners that appear above your title listing throughout Edelweiss, drawing the eye of buyers and readers. These ads remain in Edelweiss for as long as the title is active and can be updated at any time.


Featured Titles are highlighted at the top of the Review Copy page in Edelweiss for the week of reservation, AND in the weekly newsletter that is sent to over 60,000 Edelweiss users.

Collaborative Consumer Marketing

In addition to advertising to the large user community of book professionals on Edelweiss, publishers can also sponsor placement of their titles in independent bookstore D2C email campaigns.

Newsletter Advertising

We offer a variety of newsletter advertising opportunities to highlight your titles to any audience - broad or niche. With weekly, monthly, and quarterly newsletters, you can get your titles in front of the right audience at the right time.

Featured Blog Posts

Our EdelVoice blog is a fantastic collection of diverse author, bookseller, publisher, and librarian spotlights, interviews, and more.

To be considered, please email your blog post proposal/idea to

If your submission is approved, we will work with you on content. This content will appear on our blog and in our monthly bookseller newsletter.

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Weekly "New in Edelweiss" Newsletter

Our "New in Edelweiss" newsletter is our largest email list that goes out weekly. This newsletter is perfect for publishers wanting to reach a broad audience. It automatically includes free text-only listings of all new review copies and catalogs posted to Edelweiss+ in the past week. Make your titles or events stand out in this newsletter with these promotional options:​

Monthly Bookseller & Librarian Newsletters

These two monthly newsletters to librarians and booksellers include relevant product updates, training tips, upcoming events, and other news specific to user type. Publishers can purchase one of two banner spots in these newsletters.

Targeted Community Newsletters

Reach readers and buyers of specific genres (i.e. Fiction, YA Romance) or book professional groups (i.e. ABA members/IndieNext, public librarians/LibraryReads, B&N employees) by promoting your titles to Edelweiss user communities. These newsletters engage readers by highlighting new titles, conversations, collaborative lists, and events happening within the Edelweiss community. These newsletters have an average open rate of 35-40% and have multiple promotional options:

  • Banner Ads

  • Featured Reviews

  • Author Spotlights

Available Communities:

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Prices vary based on Community size.

View the entire promotional calendar here.
If you are interested in advertising to the UK market, please email


Reserve Promotions at a Discounted Rate

Use promotional packages to reserve promotions at a discounted rate and choose a mix of promotional options that work best for your titles.

Promotional packages can renew as often as you'd like or can tie in with your other subscription renewals for easy budgeting.

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Promo Packages
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