Booksellers, including 3000+ verified B&N employees
Media or agency professionals
Reviewers, readers, or other book lovers
Get the word out about your titles to generate more buzz and sales
Edelweiss is the place for over 200,000 book professionals to market, sell, discover, and order new book titles. Whether you want to push an upcoming release, bestseller, reprint, sale, or giveaway, there are a number of ways to promote your titles to the right audience at the right time.
Reserve Edelweiss promotional opportunities by clicking on the Promote button underneath your title listing on Edelweiss.
Don't see the Promote icon? Contact us at email@example.com.
Receive important updates and special deals to help promote your titles by subscribing to our Publisher Marketing Newsletter.
All content must adhere to our advertising and cancellation policy.
Featured Blog Posts
Our EdelVoice blog is a fantastic collection of diverse author, bookseller, publisher, and librarian spotlights, interviews, and more.
To be considered, please email your blog post proposal/idea to firstname.lastname@example.org.
If your submission is approved, we will work with you on content. This content will appear on our blog and in our monthly bookseller newsletter.
Weekly "New in Edelweiss" Newsletter
Our "New in Edelweiss" newsletter is our largest email list that goes out weekly. This newsletter is perfect for publishers wanting to reach a broad audience. It automatically includes free text-only listings of all new review copies and catalogs posted to Edelweiss+ in the past week. Make your titles or events stand out in this newsletter with these promotional options:
Monthly Bookseller & Librarian Newsletters
These two monthly newsletters to librarians and booksellers include relevant product updates, training tips, upcoming events, and other news specific to user type. Publishers can purchase one of two banner spots in these newsletters.
Targeted Community Newsletters
Reach readers and buyers of specific genres (i.e. Fiction, YA Romance) or book professional groups (i.e. ABA members/IndieNext, public librarians/LibraryReads, B&N employees) by promoting your titles to Edelweiss user communities. These newsletters engage readers by highlighting new titles, conversations, collaborative lists, and events happening within the Edelweiss community. These newsletters have an average open rate of 35-40% and have multiple promotional options:
Prices vary based on Community size.
View the entire promotional calendar here.
If you are interested in advertising to the UK market, please email email@example.com.
Reserve Promotions at a Discounted Rate
Use promotional packages to reserve promotions at a discounted rate and choose a mix of promotional options that work best for your titles.
Promotional packages can renew as often as you'd like or can tie in with your other subscription renewals for easy budgeting.