Advertising in the UK Market
Edelweiss is a unique digital catalog platform that publishers use to efficiently sell and market their books to the trade, both domestically and overseas. With a rapidly growing international user base, Edelweiss allows booksellers to efficiently create orders, stay on top of new titles, access review copies, and more. Whether you want to push an upcoming release, bestseller, reprint, sale, or giveaway, there are a number of ways to promote your titles to the right audience at the right time.
Advertising Options
Weekly Greeting Newsletter
The UK Weekly Greeting goes out to 3,300+ users interested in titles in the UK trade market. This newsletter showcases weekly updates on Adult Fiction, Adult Nonfiction, and Children's titles, informing booksellers about new releases they may want to stock. With an eye-catching design, this newsletter has an average open rate of 32%! Make your titles stand out in this newsletter with these promotional options:
Monthly Bookseller Newsletters
Our monthly bookseller newsletter includes relevant product updates, training tips, upcoming events, and new publishers and catalogues in Edelweiss. This newsletter goes out to over 900 UK bookshops and has an average open rate of 33%! Two banners are available for purchase.
Digital Review Copies
Edelweiss Digital Review Copies (DRCs) help you reach thousands of buyers and influencers easily and economically, and area proven tactic for generating pre-publication interest. Hosting your digital proofs in Edelweiss means you manage then and your catalogues in the same spot, and your customers are using a single platform for new title reviewing, selection, and buying.
In-Platform Engagements
Attract the attention of UK booksellers while they are in Edelweiss doing their work! Engagements appear on the main screen within Edelweiss and run for two weeks. To reserve, contact marketing@abovethetreeline.com
All content must adhere to our advertising and cancellation policy.
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