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Edelweiss and MDL Collaborate for Easy Ordering

May 6, 2024

Edelweiss and Macmillan Distribution (MDL) are pleased to announce a new integration that facilitates direct order communications. This technology allows sales teams of MDL clients using Edelweiss to efficiently send orders directly to MDL for fulfilment. 

Sales reps rely on Edelweiss to create bespoke title presentations, take orders, and engage with buyers online. With MDL integration, book buyers working with sales reps can easily create orders during buying sessions, or reps can create orders themselves. Once orders are finalized, reps for MDL clients can swiftly send them to MDL with just a few clicks in Edelweiss, leaving traditional order forms and spreadsheets in the past. The publisher Ryland, Peters, and Small is the first to take advantage of this connection, and is trialling order submissions now. 

This integration not only simplifies the ordering process but also ensures smooth communication between reps and buyers. Order confirmations promptly flow back from MDL's system to Edelweiss, and orders are imported into the buyer's point-of-sale system, enabling early visibility of new releases to staff and buyers. 

“We were thrilled to work with MDL and their team on this project, and I'm excited to be able to offer this to more of our mutual clients,” says Ruth Bradstreet, VP of Client Engagement. “In the US, we built integrations with a number of large publishers for ordering direct in a similar way, which has been highly successful and recognized by sales reps as a huge leap in their efficiency in getting new title orders into their systems accurately and reliably. So as our first such integration with a book vendor in the UK, this is a pretty exciting milestone in the growth of Edelweiss UK.”  

Matthew Hogg of MDL adds: “Anything that makes ordering faster, more accurate and less prone to human error is always very welcome and makes our lives easier too. We’re really happy to have completed these developments with Edelweiss and to be able offer this additional service to our clients.” 

Edelweiss provides a unified source of information for over 200,000 book professionals, enabling them to sell, discover, and order new titles. It assists publishers in boosting sales by promoting new titles to buyers in the UK, US, and beyond through online catalogues, digital proofs, and promotions. For more details, visit 

Above the Treeline is headquartered in Michigan, USA, and is the company behind Edelweiss. It has been dedicated to enhancing business efficiency in the book industry through technical solutions since its establishment in 2002 by John Rubin, grandson of a librarian and son of an independent bookstore owner.  

Macmillan Distribution (MDL) is a respected distributor that provides a high-quality fulfilment service to over forty publishers. Macmillan Distribution (MDL) is a division of Macmillan Publishers International Ltd who are wholly owned by the Holtzbrinck Publishing Group. 

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