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UK Promotions

Edelweiss is a unique digital catalog platform that publishers use to efficiently sell and market their books to the trade, both domestically and overseas. With a rapidly growing international user base, Edelweiss allows booksellers to efficiently create orders, stay on top of new titles, access review copies, and more. Whether you want to push an upcoming release, bestseller, reprint, sale, or giveaway, there are a number of ways to promote your titles to the right audience at the right time.

Promotional Options

Weekly Greeting Newsletter

The UK Weekly Greeting goes out to 3,300+ users interested in titles in the UK trade market. This newsletter showcases weekly updates on Adult Fiction, Adult Nonfiction, and Children's titles, informing booksellers about new releases they may want to stock. With an eye-catching design, this newsletter has an average open rate of 32%! Make your titles stand out in this newsletter with these promotional options:​

Featured Titles

Coming soon to the UK market, Featured Titles are highlighted at the top of the Weekly Greeting AND at the top of the Review Copy tab in Edelweiss during the week of reservation. They drive traffic to your title in Edelweiss! Only nine spots are available each week.

Monthly Bookseller Newsletters

Our monthly bookseller newsletter includes relevant product updates, training tips, upcoming events, and new publishers and catalogues in Edelweiss. This newsletter goes out to over 900 UK bookshops and has an average open rate of 33%! Two banners are available for purchase.

Digital Review Copies

Edelweiss Digital Review Copies (DRCs) help you reach thousands of buyers and influencers easily and economically, and area proven tactic for generating pre-publication interest. Hosting your digital proofs in Edelweiss means you manage then and your catalogues in the same spot, and your customers are using a single platform for new title reviewing, selection, and buying. 

Title Banner Inserts

Title banner inserts are banners that appear above your title listing throughout Edelweiss, drawing the eye of buyers and readers. These ads remain in Edelweiss for as long as the title is active and can be updated at any time.

Edelweiss Book Lists

The purpose of the Edelweiss Book Lists Project is to gather titles around designated themes and awareness months to share with booksellers and librarians. Publishers can submit up to two titles for free to each list. Learn more about upcoming calls for submissions below.

In-Platform Engagements

Attract the attention of UK booksellers while they are in Edelweiss doing their work! Engagements appear on the main screen within Edelweiss and run for two weeks. To reserve, contact marketing@abovethetreeline.com

All content must adhere to our advertising and cancellation policy.

Receive important updates and special deals to help promote your titles by subscribing to our Publisher Marketing Newsletter.

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